“Oftola with money, Jim Iyke with love …” those are the texts that start the viral record that is currently going up and that dominates Nigerian music when the year draws to a close.

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The song is titled ‘Otedola’ and was published by Dice Ailes, one of the bright lights of Chocolate City, a label directed by Jude ‘MI’ Abaga, which was constantly subject to control and fire for its direction and comparative guilt . of dominance in Nigerian pop music and hip-hop.

The new album was released in September 2017 and serves as a simple sequel to the success of the speculative album “Ella”.

What makes “Otedola” special is not difficult to find. It’s right there in the title. The report serves as a gesture of respect and recognition for Femi Otedola, the famous Nigerian billionaire oil magnate, who is a Nigerian businessman, a philanthropist businessman and president of Forte Oil Plc, an importer of petroleum products. He is also the father of the Nigerian DJ and budding music producer, DJ Cuppy.

The name Otedola is synonymous with wealth in Nigeria, an aspiring country where money is revered as an end in itself. Because this culture exists it is because of poverty in the country. According to the World Poverty Clock, in February 2018, Nigeria will overtake India as the country with the most people in extreme poverty. Currently, 82 million Nigerians live in extreme poverty, which is 42.4 percent of the Nigerian population.

Money is a means to get out of that sad condition and rich people like Otedola become points of prayer and an image to aspire to. Otedola is not the only name that is dropped there. He says that Ailes also extracts other people and brands to connect. Nollywood actors Jim Iyke and Ramsey Nouah are lovers, the Spice Ajinomoto and Maggimake brands are the best and, of course, legend Jay Jay Okocha demonstrates his footballing skills.

But Femi Otedola’s aspirational lifestyle is the anchor of this viral trace. The Tee Tash video was designed to visualize this life. He says that Ailes travels through elegant neighborhoods in the luxurious BMW i8, shoots American dollars with a supreme gun and crashes with pretty models.

It is the perfect life for many; Money, women and cars. And he says that Ailes responds well.

It’s the perfect formula to be impressed. The relativity of the brands and personalities highlighted in the song provides an easy song. Add it to the powerful drum drum, sinister darks and big promotional budget, and you’ll have a powerful cocktail ready to take on the world.

The song had celebrity slogans on social networks. Femi Otedola, the subject of the song appears with Dice Ailes, in a video on Instagram. Pop superstar Wizkid describes it as “My jam”. Rapper Ycee showed his love by asking about the woman in the video. Tiwa Savage danced the song on Instagram. Many others simply congratulate the young man.

This is not the first time Ailes says he is doing it. Signed in Chocolate City in 2014 while completing a degree at a Canadian university, the singer and rapper was quite successful with the previous singles “Machinery” and the “Miracle” assisted by Lil Kesh. They were speculative and club successes, but no one was strong enough to give him the wave that “Otedola” is generating.

There might still be a remix on the record and fans asked Wizkid to do the honor of being a guest on the record. It could be a possibility for now, but not yet. The disc is still growing, and maybe when it stabilizes, it will be considered a remix, but for now nobody knows.

Ailes states that he expressly refused to be interviewed for this article. Likewise, he refused to share his processes in this dissection piece ”

For the label’s CEO, M.I Abaga, this is a personal victory. He had an interesting year, defending the management of the seal he took in 2015. A successful record like this not only provides money for the home. It also serves as validation of your business strategy. “Otedola” is a victory for Dice, M.I Abaga and Chocolate City.

“Bought with the money, Ailes says with the blow, Chocolate City with the ball …”